Launched in 1998, Up & Go is a genuine example of Australian innovation. Before Up & Go, there was no such thing as a nutritious liquid breakfast. We invented the category and even today it is still a unique way to start your day - the protein, energy and dietary fibre of 2 Weet-Bix and milk, but in a portable, ready to drink format.
Given the increasing pace of life, more and more of us are finding it hard to chose a breakfast that fits in with our busy lives. Mornings are becoming more hectic, and we want something we can consume out of home and on the run. Something that allows us to fit more into our busy schedules.
At Sanitarium, we believe that a really 'quick' breakfast and a really 'good' breakfast should not be mutually exclusive. That's why we invented Up & Go.
In February 2005, our 5th flavour Iced Coffee was launched and is already proving to be a big hit. We expect this new flavour will attract people who currently drink coffee on the run for breakfast, but would prefer to have a more healthy and substantial start to their day. If you've not tried it, give it a go. You'll love the way it tastes.
Today, Up & Go is a brand that represents nutritious, portable body fuel available when and where you are. We believe that people want to be healthier, stronger, fitter, slimmer, more alert and have more energy to cope with their demanding time-poor lifestyles. Up & Go products like new UP&GO Energize will help achieve this.
We will continue to develop and launch great tasting and innovative new products that deliver portable nutrition - so stay tuned to a genuine Australian success story!!
Sanitarium Nutrition Service - a free community service that offers accurate, easy-to-understand information on healthy food and wellbeing. Staffed by fully qualified dietitians and nutritionists, the Sanitarium Nutrition Service team is happy to answer any question you may have on nutrition. You can contact them on 1800 HEALTH (1800 432 584) or at nutrition@sanitarium.com.au.
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Please go to www.sanitarium.com.au and click on the links on the left hand side of the home page.
