Our Story

In the early 1990s we started noticing a trend – we called it breakfast skipping and today it is one of the biggest food trends in the world. Our nutritionists and food scientists were keen to create a convenient and nutritious breakfast option for busy people and in 1998 we launched UP&GO creating a liquid breakfast category in a world first innovation.

The result – when it comes to protein, energy, fibre, fat content and important vitamins and minerals, UP&GO really is a great breakfast option and far better than stopping at the local take-away on the way to work, school or play!

We’re committed to continually improve our products as new technologies and ingredients come to market and value your feedback!

The up and go product range includes original blue, reduced sugar, gluten free and protein energize.